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Clayton Homes Fitness Center Sign

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be more. closeup be more. wide shotIn 2016, the Clayton Homes corporate headquarters completed a massive overhaul of their employee fitness facilities. This coincided with the launch of the Wellness Department’s new slogan: be more. You can read about our work on the development of the word mark and hype video here. We were asked to develop a unique, visually-impactful sign to welcome employees as they enter the new fitness center. After several weeks of engineering, we installed this “floating” acrylic sign and structural header.

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