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Radio and TV Spots for Commercial Bank

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What?! Moving pictures?

Your favorite print-production company now offers video-production!

As part of a complete branding overhaul for Commercial Bank (more on the rebranding later), we produced a variety of TV and radio ads to help re-introduce this regional bank to their home market. From concept to script, production and editing, we completed a total of 13 spots: 6 for radio, 6 for TV and 1 for online.

In addition to creating the spots, we also setup their Vimeo channel and uploaded a placeholder file back in November. One nice feature Vimeo offers for business use is the ability to replace a file using the same link. The use of a QR (quick response) code on marketing literature directs to a Vimeo link where a placeholder video was in place until the final spot was complete. Once we finished the online version of the commercials, we simply replaced the file so that their existing QR code wouldn’t be outdated.

This isn’t our first go at video production for our clients, but as we have invested in the development of this area of our business, we view these latest commercials as a great return on that investment. We hope you do, too!

Take a look below for some behind-the-scenes stills as well as the :90 cut of the commercials.

Commercial Bank: Who We Are from Commercial Bank on Vimeo.

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