Anybody like coffee?

Doing a new store’s graphics is always fun.  Doing a new store that happens to be a local coffee roaster?  Even better.  You can’t go wrong with friends who make your primary form of energy in bulk.  In 21 custom flavors.

jaVERDE Coffee Co. is a group of friends right here in East Tennessee who have been roasting coffee beans from around the world since late 2007.  They’ve had a kiosk in West Town Mall for quite a while, and they sell direct online through their website www.jaVERDE.com.  But they were ready for the big time, and came to us for their graphics.  They just had their grand opening this past weekend and are located on Middlebrook Pike between Cedar Bluff and Lovell Road, right across from the new Food City.

Of course we could have proposed all sorts of incredible options like dimensional signage, LED lighting, wall murals, floor graphics, etc.  That’s all stuff that we do.  But where we really came through for these guys was to allow them to fill that new café and drive-through with large prints, menu boards, and backlit signage on an extremely affordable budget.  They created the designs, and we made them come to life.

We used our flatbed UV printer for the entire run of graphics – imaging directly to foamcore for interior prints and menu boards, and to the translucent panels for the backlit drive-through menus.  This printer allows us to totally eliminate an extra layer of printing – and expense – because we don’t have to make paper or vinyl prints that have to be then laminated to the substrate.

So I went to the grand opening, enjoyed some great coffee, some great graphics, and oh… did I mention that I won a year’s supply of free coffee?  They had drawings throughout the day, and I happened to have my name drawn!  Like I said, you can’t go wrong with friends like this.  I wonder which of those 21 flavors I’ll try first…

Here’s to your success, jaVERDE!